When we set out to write a post on the top social media marketing tools
available in 2018, we thought that it would be almost impossible to test out every one of the best tools
on the market.
With that in mind, we decided instead to ask some of the best social media
marketers in the world, which tools they use, and the answers that we got were very surprising.
In fact, the “tool” that got the most votes isn’t necessarily known as a social
media marketing tool at all. It’s almost a Swiss army knife, because its got so many uses and combines
data from all of the different platforms and traffic sources. Yes the tool that just over half of our
experts chose as their number one tool for social media marketing, is Google Analytics.
Another surprise was in the number of people who chose Facebook Live as one of their go-to marketing
tools. Facebook is advocating for video more often, and one of the last places on the platform where
businesses can still benefit from organic reach is through Facebook live.
Bonus: Do you want to create social media posts that capture more attention? Use our huge list of social media post templates and ideas, to create content that your audience loves and get more customers from your social media profiles. Download the big book of “done for you” post ideas and ready to use templates here.
Of the "actual" social media marketing tools on the list, the highest rated was Buzzsumo. Which isn't much of a surprise when you consider that the tool has so many uses, and can really give you a pulse of what's going on in your niche, by seeing what kind of posts are being shared and who is sharing them. As well as that, you can identify influencers to build relationships with in the hope of amplifying your content and/or your business.
Some of our experts have used Facebook live to grow their social following by massive numbers. Going live
during meetings, interviews and any other time that it’s worth. Our friend Billy Gene even goes live to
answer marketing questions, when he’s getting his weekly haircut in the BGIM office! Youtube also offers the opportunity to go live and broadcast to your audience, but surprisingly that didn't get many mentions.
The tools available today to help you market your business on social media are extremely powerful. There
are tools that save massive amounts of time by allowing you to schedule posts. There are tools that can
curate relevant content for you to review and share with your audience. There are tools that can help
you identify influencers to share your own content with. In the fast paced environment that is the
modern workday, each tool that our experts mentioned is useful, and each tool mentioned is extremely
powerful in its own right.
So with all that said, let’s get into into it and learn which tools the smartest marketers in the room
(and probably the world) are using every day to grow their businesses.
The consensus that can be taken from the answers we received, is that to
dominate social media marketing it’s not about the tools that you use. It’s about mindset. All of
the tools listed are just that, tools. They will not create a marketing strategy for you. They will
not automatically grow your following by clicking one button. They will not create fake engagement
with real people. The tools that our experts recommended can help you in many ways. They can help
you save time, lots of it.
They can help you create stunning visual content that increases engagement. They can help you find
relevant people who might be interested in your content. They can help you get more (or less)
organic reach. In fact, one of the experts that was kind enough to contribute, said that he doesn’t
use tools at all because in his opinion using them can affect organic reach.
“I genuinely prefer just using the platforms directly over and above working through a given
tool. Yes it’s that bit more labour sum but I feel the tools negatively impact the organic
reach of the posts. I know this is contested everywhere but all my experience compliments my
At the end of the day, whether you agree or disagree with Jamie’s stance, the thing that pretty much
all of experts preached is that the tools can only take you so far, to really have success in social
media marketing, you first need to have the right mindset and one of our other experts really
“Tools are important but the tools won't save you. Too many people are looking for the
magical tool that will skyrocket their social accounts. It doesn't exist. Success on social
is 98% mindset and 2% tools. You need to actually want to dominate. Then you need to be
willing to put in the work to do it. Then you need to realize that you're going to suck at
the start and that's ok. Expect to get zero results at the beginning. Know that the quantity
leads to the quality but until you have quality, nobody is going to follow you. Lebron James
would dominate you in basketball in a bathrobe and flip flops no matter what gear or shoes
you're wearing. Do the right tools make him even better? Absolutely. But wearing Lebron's
shoe doesn't make you Lebron. The tools won't save you. Get your mindset right and just
decide that you're going to dominate social media this year. Once you truly decide, you'll
figure out the how.”
And that same message came across in so many of the other responses we got, from some of the
smartest people in the social media marketing community. If you focus on creating strategies that
engage with your audience, then you will already be more than halfway there. And with the tools that
our experts have recommended, you’ll be able to get there a lot quicker. At the end of the day, the
key to succeeding on social media seems to be the same as the key to succeeding through any other
platform. Good old fashioned marketing strategy!