TikTok was the most downloaded app in 2020, but what is it exactly, why has it become so popular, and how can you create TikTok ads like a pro for your business?
TikTok is a social media app for creating and sharing videos with the community. It evolved out of Musical.ly, which was acquired by ByteDance in 2017, and a year later turned into the application we know today.
Users can select sound effects and music snippets from a vast library, add filters to short clips of them dancing and lip-syncing, or engage with other users and perform a duet via a response video.
The creative and comedic freedom TikTok provides as well as the online space it opened to cheer us all up, when we were confined to our homes, quickly made the app incredibly popular last year.
One of their popularity secrets is TikTok’s unique algorithm that curates content for the discovery feed or For You page. It’s geared towards showing you videos around a topic that you’d frequently watch and makes connections between different videos that the same users look at.
Another key to TikTok’s huge following is the viral videos and trends they produce with dance challenges and their audio system. Any song that users upload can be used and lip-synched by anyone else in the community creating endless possibilities for video content.