Tag / marketing

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  • How to Market a Product: 12 Product Marketing Ideas
    How to Market a Product: 12 Product Marketing Ideas featured image

    Creating a new product takes a lot of time and work. Then, after all of that work is over, you need to figure out how to market a product. There are now more marketing tools than ever before. So, where do you start?

    As more businesses shift their marketing strategy to make it more visible online, there are a few things you can’t miss. No matter your industry or the quality of your product, you’re always missing out on potential business if you don’t promote your products properly. So, to get started, make sure your product plan includes:

    1. Online Audience Research
    2. Email marketing
    3. Social media posts
    4. Publicise niche industry expertise
    5. Virtual events for a Product
    6. Product giveaways/contests
    7. Special offers
    8. Brand ambassadors
    9. Let customers speak for you
    10. Loyalty programs
    11. Product press releases
    12. Branded content
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  • The Importance of Visual Storytelling in Growing a Successful Business
    Visual Storytelling

    You’ve probably heard this word being bandied about of late. And yes, it’s a real thing and not just another marketing buzzword.  Visual storytelling has become an important way for marketers to communicate, using it to grab their prospect’s attention and lead them on a buyer journey.

    So what is storytelling? Keep reading on here to find out all you need to know!

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  • Color Theory: The Science and Art of Using Color
    Color Theory: The Science and Art of Using Color

    Color theory is a set of rules that combines creativity and science. Color theory sets the fundamental guidelines around color combinations and harmony. Designers and artists rely on color theory to make the correct choices for their projects but they are not the only ones who use it. Most people unknowingly make everyday decisions based on color theory and color harmony. Understanding the guidelines of color theory can help you in so many areas of life, from your business to your clothes.

    So whether you’ve come to the sudden realization your pants and shirt you’ve been wearing regularly for the past 3 years clash, and look hideous, and your wardrobe needs a serious revamp, or you are looking to design a high-end website or logo for your new business, this article may be of use to you.

    Before we delve deep into the rainbow, and world of color and combinations, it’s important to understand that overuse of color can be detrimental to any design or style if used incorrectly or carelessly. This article will try to steer you in the right direction to minimize the chances of that happening.

    In fact, minimal design is becoming increasingly popular in the online world of design, and using color theory is still as important as ever before in order to get it right. Incorporating minimal design, or minimalistic ux design into your website combined with the right understanding of color theory can result in you hitting the nail of the head and giving delightful experience to any visitor who happens upon your site.

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  • The 50 Best Graphic Design Quotes Ever
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    Great graphic design quotes serve as a source of wisdom, but also as a source of inspiration. They can lead us to view design in new ways and experiment with new design techniques.

    Our list of the 50 best graphic design quotes of all time features quotes from some of the icons of the design industry. Their words provide us with an insight into what made them tick and show us their perspective on certain aspects of design.

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  • Creative Marketing Strategies That Work
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    In order to keep up with the relentless stream of digital technology, businesses, and pretty much anyone who is selling anything needs to be thinking of ways to consistently improve their marketing strategy.

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