Anuncios gráficos de Google

Anuncios gráficos de Google que captarán la atención de las personas

Google Display Ads are the tenacious image advertizements that pop up on many websites. As with everything else Google related, its influence is far and wide. Their display network reaches over 90% of global internet users and is accessible on over 2 million sites. That's why Design Wizard has created a superb selection of templates to help you make one.

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Maximiza el impacto de tu anuncio

Una estadística sorprendente es que casi el 68 % de los anuncios en la red de visualización de Google se basan en texto, aunque los anuncios con imágenes funcionan mejor y conducen a tasas de clics significativamente más altas que sus contrapartes de solo texto.

One of the most effective ways to maximize your Google display ad is to adopt the re-marketing approach. Re-marketing uses cookies on your website to tag website visitors and enable your ads to follow non-converting visitors around the web as they go about their daily business. Genius eh?

But this means that your image advert has to be super compelling; you want to entice users back to your website and not make them run away for good. There are many different shapes and sizes of Google display image ads to choose from, but the most popular three are Leaderboard (728px x 90px), Skyscraper (120px by 600px) and Square (250px by 250px).

Los diferentes tipos de anuncios gráficos de Google

El formato de tabla de clasificación es particularmente efectivo debido a su prominencia en la parte superior de la página y al hecho de que literalmente parece cubrir más terreno. Muchas empresas también prefieren esta forma porque el ojo del lector se dibuja naturalmente de izquierda a derecha, lo que garantiza que el anuncio gráfico de Google se lea en su totalidad.

Skyscraper Google display ads can lead to significant click-throughs as they deliver a memorable visual impact and appear more unique than other sizes. They also follow the natural scroll direction of the internet. It's so important that the message of the skyscraper Google display ad does not get lost. Call to Actions (CTAs) are the buttons that encourage your audience to do something such as CLICK HERE or SIGN UP NOW. CTAs should be in a prominent position and written in a big, bold font.

Google display ads make it cool to be square, but don’t let the standard shape discourage you. Square ads allow for a lot of design creativity, like perfect symmetry. Ensure that the typography is clear, concise and legible. Avoid all busy and slender scripts and make sure that the font pt (size) is large enough to read, even when viewed as a thumbnail.

Cómo diseñar Google Display Ads en 4 sencillos pasos

1. Select your Google Display Ads template from over 17.000 ready-made templates.

2. Select one of more than 1.200.000 images or upload your own image.

3. Cambie el color y el texto de su propio mensaje de marca utilizando más de 100 fuentes nuevas.

4. Share or download your own brand new Google Display Ad.