Brand typography is a visual component of a brand’s style guide or book that organises and aligns your company’s written copy with your brand’s personality. While they are all closely related, brand typography differs from font or typeface. So, let us introduce you to the types of branding fonts and understand their distinctive personalities:

  • Typography is the set of characteristics that enhance a company’s design, brand voice, and personality across both digital and traditional channels

  • A typeface is a designation given to a group of similar fonts

  • Fonts are the components that make up a typeface, such as weights, widths, and styles

Serif Fonts

These are the oldest types of fonts, featuring little feet at the tops and bottoms of each letter that are referred to as serifs. These tiny flourishes came from painters’ brushes and were used as decorative accents on the letters.

Personality: Serif typefaces are popular among businesses that want to project a beautiful, sophisticated image. These types of logos exude tradition, dignity, and dependability.

Sans Serif Fonts

The clean, straight lines of the Sans Serif fonts define them. They lack embellishments and stress legibility and simplicity for a more scalable appearance.

Personality: These fonts have a simple, no-nonsense appearance. They stress clarity with a forward-thinking attitude, yet because of their polished and efficient design, they can also be bold and employed as attention-getters.

Slab Serif Fonts

These fonts are known for their solid and bold approach and are more popular with modern brands than classical ones. They can be either rounded or angular, with some closely resembling typewriter styles.

Personality: These fonts create a loud, bold image. They showcase a sense of confidence, reliability, and creative thought owing to their heavy lines and less delicate serifs.

Script Fonts

The flourishes were significantly reduced in casual script styles. These typefaces likewise forego the blocky print appearance in favour of a more natural-looking cursive form. These scripts are intended to mimic handwritten calligraphy.

Personality: Script fonts, in general, create feelings of elegance, inventiveness, independence, and femininity. Their curved and flourishing forms imply a more hands-on, intimate approach to business and are ideal for conveying a sense of unique and artistic thought.

Decorative Fonts

These fonts forego conventions in favour of a distinct and beautiful typeface. Because they are often adapted to individual firms, most ornamental types are effective for a wide range of sectors and demands.

Personality: These fonts, in general, convey individuality and accentuate originality. A sensation of casual, fun, and creative thought are some of the most prevalent emotions generated. They can also elicit culturally unique memes, as well as qualities or themes reminiscent of a given time period. They are among the best typography for logos.

Importance of Brand Typography

When we dive into brand typography, understanding the basics is essential. Let us know how a brand’s personality is conveyed through type.

People view your brand through words in a variety of settings. It is an experience for a customer to see a message on your television advertisement, view your internet page, or look at your product’s name. Delivering an outstanding customer experience through your products or services is crucial to a strong brand image.

You must remember that a good design does good business. If you are serious about your company’s branding and the visual image it is portraying to your brand’s audience, you should invest in a professional brand identity designer, as professional logo designers and hand lettering typeface designers understand the importance of brand typography for your Brand’s design. They have a thorough awareness of how it aids in interpreting the meaning of a brand and follow specific typography brand guidelines.

Brand Typography Conveys Meaning

​As clothing fads vary, so does typography. Thus, the choice of typefaces should never be influenced by what is trendy in the design industry. Whatever typeface you select should be meaningful and creative.

Brand Typography Changes Perceptions

​The typographic effects have a significant impact on consumer perception. With enhanced technology, how people connect with social media has radically changed, implying that a rising amount of content is consumed through screens and adaptable technologies.

Brand Typography Sets the Mood

​Users may be drawn in by the image, but it is crucial to remember that typefaces have both direct and indirect effects on people, so they should be acceptable in order to represent the true essence of a business. The choice of typeface has a hidden meaning that plays a significant impact. A font can evoke emotion, improve theme, pique attention, associate personality, and even convey trust, all of which are crucial to the successful launch of a project.

Rahul Shevde

Rahul Shevde

​Coming from India with significant agency experience. Working at Performics India (Publicis Groupe) gave him the opportunity to involve in diverse SEO campaigns from Finance, Graphic Design, E-Comm & Ed-Tech space. Rahul is interested in graphic design software and free graphic design templates. The Design Wizard instruments he uses most of the time are: Add Text To Image Online and Youtube Video Maker.