8 Lessons We Can Learn from Video Marketing Statistics

The era of video content has become: no matter your business size, whether you’re a large or small business, it’s important to create videos. Why? Since 80% of people remember what they see better and the attention span is getting shorter, it’s no wonder customers crave for video content to stay engaged. Whether you choose to run video ads, launch your IGTV channel, or create short how-to videos for social media and website, it’s a proven way to bring your business to the next level as visual content increases conversion rates.

However, before jumping on the bandwagon, it’s important to know what lessons we can learn from current video marketing statistics, and therefore ensure our video marketing strategy is well-made to suit target audience’s needs.

To create a great video marketing strategy, you need to know what your target audience loves to suit their needs, wants, and expectations. Proficient marketers let the numbers speak for themselves, so they always pay attention to statistics.

However, there are even more reasons to keep an eye on video marketing statistics:

• Stop underestimating the importance of video marketing
  
• Predict video marketing trends and adopt them
• Ensure your video marketing strategy is on point

Based on video marketing statistics, there are 8 lessons we can learn to adopt the right strategy. So, here comes the list:

Video content is taking the world by storm: according to Cisco, video content will be 82% of all internet traffic. This means people consume more videos than ever: 55% of people watch videos daily and consume thoroughly and 45% of social media users watch an hour or more of video content on Facebook and YouTube a week.

Since people crave video content, it’s a great opportunity for any business to hook their target customers, interest them, and convince them to learn more about the brand and its services. Once you produce brand content your customers want to get, your business gets more chances to stay ahead of competitors.

With the help of text overlays, the company helps viewers understand the plot of the video even if it’s soundless. Whatever your niche, you need to be ready to create a video that stands out from others even if the sound is turned off.

Vertical video content is getting more and more popular among users. Why? According to Mobile Overview Report, smartphone users hold their gadgets vertically 94% of the time. What is more, people spend 29% of their time watching videos vertically, so it’s more comfortable for people to consume this video format. 

Here’s a little case study of using vertical video to drive business results. In 2018, Vita Coco company organized a brand awareness campaign with the help of video Stories ads on Instagram and Facebook. Within just 3 months, the company achieved an 18x lift in ad recall and awareness.

Without a doubt, vertical video content is on the rise. Not only does it give an opportunity to own more of the user’s device, but it also comes in line with current consumer behavior.

With over 2.77 billion social media users, using these platforms to interact with customers isn’t an option for brands. And social media presence means nothing until you satisfy users’ needs and wants. Thus, creating video content is a must, according to social media video statistics: social videos generate 1200% more shares than text and images, people watch 100 million hours of video per day on Facebook, and 82% of users watch video content on Twitter. In short, users want to get more videos via social media platforms, and brands should satisfy their needs to achieve business results.

Let’s take the beauty brand Sephora as an example. Last year, Deborah Yeh, SVP of Marketing & Brand at Sephora, revealed the unique social media strategy, highlighting that the company was focused on building a two-way conversation with its customers. Yeh claimed that the company created almost 90% more videos last year. For example, customers loved Sephora’s how-to videos and live streams on Facebook:

They also liked that the company used video on Twitter:

And the launch of its IGTV channel caused a buzz on social media, too. Moreover, users crave for video content on the platform: Instagram video statistics show an 80% increase in time spent watching video on the platform. Thus, it’s no wonder Sephora has different Instagram video content ideas.

In short, Sephora keeps up with the trends and produces various videos to share on its social media accounts. As followers watch this content, it gives the company an insight to create even more videos in the future.

With the help of text overlays, the company helps viewers understand the plot of the video even if it’s soundless. Whatever your niche, you need to be ready to create a video that stands out from others even if the sound is turned off.

Let’s be honest: brand authenticity means a lot these days, so it’s no wonder that customers try to avoid artificial ads that bombard us from all sides, especially TV channels. With the love for video content, most people believe that YouTube is the future of TV: YouTube video statistics claim that people watch over one billion hours of videos on the platform daily.

Another reason why this platform is great for both users and marketers is YouTube advertising. Not only does it have settings to target the right audience, but it is also 84% more likely to hold attention than TV ads.

Over the last ten years, Youtube has become a great tool for video marketers. For now, there are many successful Youtube video marketing examples that this platform keeps audiences engaged. If you’re about to give video content marketing a try, think about choosing YouTube as the main platform for video production as the future is here.